{"product_id":"brightside-firm-clay-wax-stong-hold-natural-finish-water-based-kaolin-bentonite-clay-macadamia-nut-oil-beeswax-squalane-blend-for-all-hair-types-premium-hair-styling-product-2-5oz","title":"Firm Clay Wax","description":"\u003cul\u003e\n\u003cli\u003eSTRONG HOLD. ALL DAY. — Brightside Firm Clay Wax delivers a firm, all-day hold with humidity resistance and just enough flexibility to restyle throughout the day. No crunch, no flaking, no glossy residue, just clean, confident hair from morning to night.\u003c\/li\u003e\n\u003cli\u003eKAOLIN \u0026amp; BENTONITE CLAY + BEESWAX FORMULA — A premium water-based hair clay built on Kaolin \u0026amp; Bentonite Clay, Beeswax, Macadamia Nut Oil, Squalane, Shea Butter, and Castor Oil. This matte hair clay for men nourishes while it holds, no harsh chemicals, no phthalates, no compromise.\u003c\/li\u003e\n\u003cli\u003eNOT A GEL. NOT A POMADE. BETTER. — Unlike stiff gels or shiny clay pomades, Brightside sits in its own category, a firm hair wax with a natural, semi-matte finish. Go from textured and playful to sharp and sophisticated without the rigid, glossy feel of classic pomade for men or hairspray.\u003c\/li\u003e\n\u003cli\u003eWORKS ON DRY HAIR. WASHES OUT EASILY. — Activate a dime-to-nickel sized amount between your palms, apply to dry hair against the grain, and build your style with light pressure. Hand shape for a casual textured look or comb through for a refined finish. Washes out cleanly, no buildup, no residue.\u003c\/li\u003e\n\u003cli\u003eMEN'S HAIR CLAY FOR ALL HAIR TYPES — Whether you have thick, thin, straight, or wavy hair, this water-based hair clay for men delivers strong, workable hold with a natural finish. A subtle Brightside scent that won't compete with your cologne. 2.5 fl oz of premium men's hair wax, built to last.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BRIGHTSIDE","offers":[{"title":"Default Title","offer_id":48394977018110,"sku":"IB-FKH-2507730-FRMCLY-BRIGHTSIDE-EA","price":24.1,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/3124\/0702\/files\/e11d15f4.jpg?v=1781864923","url":"https:\/\/theketostorehouse.com\/products\/brightside-firm-clay-wax-stong-hold-natural-finish-water-based-kaolin-bentonite-clay-macadamia-nut-oil-beeswax-squalane-blend-for-all-hair-types-premium-hair-styling-product-2-5oz","provider":"The Keto Storehouse","version":"1.0","type":"link"}